The Sun, self acclaimed handheld accessory of the year

This is the best spoof commercial I've seen in a while. In a country of tabloids and broadsheets, The Sun claims to be the best handheld accessory of 2009. It does not only use humor, but they send a message to their readers. If I was a Sun reader I'd be very happy to see this. The Sun is a brand in everyone's hearts and shows in an excellent way that they are still relevant.