The Apps World conference series return to Europe with a two-day event in London this November. The Olympia Conference Centre (Kensington Olympia) will be home again of some of the most talented developers and content producers sharing tips on the current app environment in several mobile platforms.
This time around, the show is structured under two different streams and a bunch of free developer workshops. One side of the floor will be dedicated to operators and TV apps while the other half will be around marketing and monetisation - which I think it's going to be the most attractive part for indie devs. On top of the exhibition floor and the obvious networking opportunities, there are two free developer zones with sessions on app design, promotion and revenue models. These are free, but they're a priceless opportunity to meet other peers and see what's working for others.
The list of speakers is overshadowed by the presence of the "Mighty Eagle" Peter Vesterbacka, Rovio's talking head, who will definitely discuss the franchise hitting retail, Hollywood ambitions and of course, the game reaching half a billion downloads. I'm more interested in the session about publishing where I hope panelists will give some stats on Apple's Newsstand experience, and the morning on the second day about in-app advertising.
If you want my recommendation after attending the show last year is that you bring with you plenty of business cards and a device to show your ideas and portfolio. Apps World attracts a wide variety of people with interests in the apps, not necessarily specific for the App Store, so it's also a great learning opportunity to know what's happening other ecosystems from people who had first hand experience with them.
As a media partner for the event, Apps World is a great opportunity to meet other industry journalists and bloggers and of course, hear about your next project. Tickets are still available and have a 15% discount for readers for full access to the exhibition and workshops. Please use the contact form to request a meeting or a discount pass.