MakeItApp’s Federico Soncini - “A new dimension of payment more personal, more intimate, faster and impulsive”

I recently got in touch with an Italian agency that facilitates app development on iOS and Android and I thought it would be a good opportunity to talk about Apple Watch and what clients want in an app that web development doesn’t offer.

Federico Soncini Sessa is the co-founder and CEO of, a platform with 25 apps under its belt that allows everyone to develop their own app. The whole idea is helping users to connect with people with specific skills without any investment required. With this background I wondered about the type of projects being pitched and why people want to make apps.

In a recent ATP podcast the hosts talked about an Indian retailer going app-exclusive. What is the main advantage of an app over the web? Are they compatible?

Mobile devices have revolutionised the way in which we interact with the web. Before the introduction of smartphones, we could use the Web only with our PCs, at home or at work, and mobile phones brought the Internet into everyone’s pockets. The problem is that in a small screen it’s more difficult to use a classic browser and a search engine. The web for mobile phones must be immediate and must be simple. That’s where apps come in, optimised tools for mobile devices, designed specifically for small screens with great results within just few clicks. Generally, apps have only one function and are vertical. Websites continue to exist and will always continue to exist, as the PC is still the tool used at home and at work.

What are the most requested features that you keep seeing in your projects?

The users want useful apps that can help them, therefore, the main demand is for apps which can solve problems and simplify our users’ life. That’s the key idea for app creation: satisfy a need or solve a problem? If you can give a good answer you’ve got a great app for sure!

Where would you like to see mobile apps moving in the future?

Apps have revolutionised our phones leading them to be smartphones. In the future, apps will revolutionise other tools such as television, vehicles, household appliances and many more. Today, we can see the first step towards it with the new smartwatches.

Have you noticed any interest about Apple Watch integration?

The Apple Watch is surely a new device to keep an eye on. I guess that the only risk for a failure is the watch’s battery life. We’ve studied and tested the Apple Watch when we launched our first app for the device “Do Not Forget Your Pills”, with which your watch will remind you when to take your medication and much more. Also, other members of our team are working on making their app compatible with the Apple Watch.

What could be the best uses for third party apps on the Apple Watch that we haven’t discovered yet?

The Apple Watch will be for sure used for health and sport, but in my opinion the real revolution could be payments. This is the match that Apple wants to play: a new dimension of payment more personal, more intimate, faster and impulsive!

About MakeItApp MakeItApp is a online platform / community that everyone can join for free. We are very open about everyone joining us and contributing their skills to create apps, following the principle “by users, for users”. MakeItApp also takes care of the Launch and Marketing of any App produced, so that users can focus only on what they are good at, be it Translation, Coding or Design!