Insider view: Oliver Miao on EA and AppStore microtransactions

Oliver Miao noticed that the reviews on Pocket God loved the free weekly content, so his studio thought they'd develop weekly content for free, and then create exclusive content to sell separately as microtransactions.

This is from a post over at TUAW from Mike Schramm reporting from the Game Developers Conference. I enjoyed reading how Miao's studio proposed monetising alternatives to giant EA and what their reasons were to reject it. An interesting and well written article if you like to read about the AppStore economy.