The latest Distimo report is out and this time it brings us some interesting comparisons between the Mac, iPhone and iPad App Stores. In a nutshell, it highlights something that should be obvious for consumers but no so easy to digest for developers. Despite the launch of the Mac App Store two months ago, desktop apps continue to have a higher selling price point, followed by iPad apps and the cheaper iPhone offerings. According to the report, the apps on the top 300 lists in the US have an average price of $11.21, $4.19 and $1.57, which sounds to me more like a 0.99c economy we all know.
The top applications on iPhone generate 2.1 times the revenue of top applications on the iPad. The top paid applications on the iPad in turn generate 2.0 times the revenue of top paid applications in the Mac App Store.
Those suggesting that launching on the iPad store exclusively is not a good move might be wrong. Again, the top 300 iPhone apps in the US were downloaded 5.6 times more than its iPad counterparts. The pricing strategy still means that iPad apps fared better, generating at least twice the revenue of iPhone apps. Sounds logic? Well, the 0.99c model pushes number of downloads dramatically, which is crucial to get the first spots on this long tail. You get a higher return with your iPad app on average, but the real money is in the first spots of the iPhone App Store… for now. Do you think iPad apps will continue to be sold at a premium price? What can be considered premium anyway? $4.99-$9.99? Let me know.