A spy app kept really private - PrivateTIP reviewed

Have you ever wanted to transfer secret information to your friend's iPhone? Last December I heard about an app by ADJ.soft technology that would allow you to do that. Now with a Lite version, I have re-discovered this app that could be convenient to have in very weird situations. 
 
PrivateTIP [iTunes Link] hides text in photos, allowing you to recover the secret information from the photo library. The fun part is to e-mail the files to friends with the app installed so they can extract the text encrypted. Both devices can open the text as long as they have PrivateTIP installed. One of the most common uses would be e-mailing photos or keeping passwords save. 
 
The app hasn't been very popular really and that's why I'm giving it a go. I believe people like John Terry or Tiger Woods could endorse it now that they're losing sponsors. PrivateTIP is ideal for keeping lovers or any private information hidden in case the wives of John Terry or Tiger Woods get hold of the device. Sharing emotions, deals, thoughts or anything else, as long as it fits into the 300 character limit. 
 It addresses a very specific need and might have reduce amount of users, which doesn't mean that is bad or doesn't work
The graphical aspect is far from being perfect. The design is very simple and reminds of a webapp. However, I think the biggest flaw of all is the text saying "Keep your text private inside a photo" and the inviting "Touch to load a photo". Wow, that could be a big clue for Terry's wife when she launches the app misled by its paw resembling icon. Which leads to the problem where you're not invited to set up your own password, the default is 1234. I have the feeling that this might have frustrated some that left bad reviews on the AppStore.
 
 
PrivateTIP works fine and it is easy to use and understand. It addresses a very specific need and might have reduce amount of users, which doesn't mean that is bad or doesn't work. Fortunately you have a Lite version to try it out first. I believe that with a visual revamp the app could catch the eye more easily on the AppStore and be a popular app. I hope to see more progress from ADJ because I'm liking the concept.