The couple's biggest hit, a game called Harbor Master, rose to the No. 3 spot on the iTunes App Store best-seller list this summer, representing hundreds of thousands of copies at 99 cents a pop. For the couple, who left their day jobs as programmers to pursue this dream, it's looking as if their leap of faith into the nascent business of designing iPhone-compatible games and selling them on iTunes has paid off.
"I wouldn't say we're phenomenally, gigantically successful," Shepherd said. "But we're making more money than we used to, and we love doing this so much."
The App Store is an increasingly crowded marketplace for start-ups such as Imangi. When Shepherd launched his studio in 2008, there were all of 500 products available at the then-new online store. By comparison, Apple said in November that there are 100,000 apps available now, a figure that the research firm IDC recently predicted would triple by the end of next year.
Keith Shepherd (Imangi) about his job as indie developer and the AppStore