In a clear sign that mobile advertising has arrived and become a major revenue opportunity, Google today announced that it is buying AdMob, the upstart mobile advertising company based in Mountain View, Calif., for $750 million in stock. On AdMob’s blog, Google’s Susan Wojcicki, VP of product management, and Vic Gundotra, VP of engineering, write:
For publishers of mobile websites and applications, this deal will mean better products and tools and more effective monetization of their content — allowing them to focus more on their users and less on how to generate revenue.
For advertisers who want to reach users when they are engaged with mobile content, this deal will bring better, more relevant ads and greater reach. It will also mean more interesting, engaging ad formats.