Admob testing video ads for iPhone apps

We’re excited to announce our Interactive Video Ad Unit for iPhone. For the first time, mobile video is truly interactive as we’ve included customizable in-player action buttons enabling consumers to engage with Web content and more video content without leaving the video player. Advertisers can also include action buttons that open the app store and iTunes store to drive downloads of branded content. This ad unit helps advertisers and agencies extend their existing campaigns to mobile by using video assets created for other mediums and overlaying interactive elements in the highly measureable mobile environment. Advertisers can opt for action buttons that allow users to share video content with their friends or connect to social networking sites within the video player, making it easy to add a social media element to their campaigns.

This is great, as long as you put it in ONLY in free games. I like the interactive part of it though. Admob and Google, how long to see this in a paid game?