AdMob Said to Talk With Apple Before Google’s $750 Million Deal


AdMob Inc. was approached by Apple
about an acquisition before the company agreed to a
$750 million offer from Google Inc., according to people
familiar with the matter.

Apple contacted AdMob a few weeks before Google made its
bid, said one of the people, who declined to be identified
because the negotiations weren’t public. AdMob, based in San
Mateo, California, sells ads that appear on mobile phones.