Appvent Calendar - A free iPhone app for every day

Do you know those chocolate Advent calendars? Now blacksmith games is bringing the idea to the iPhone platform with something sweeter than chocolates. Oh yes, iPhone and iPod Touch apps. This initiative just started and developers that want to participate must apply to get into one of the 24 spots.

While finishing Plushed I got the idea to make an advent calendar with free games. It is called appvent calendar :-) Developers can apply for providing their game for free for one day.Then 24 games will be chosen.

Take a loot at the site:


What do you think? Good for marketing efforts and the average iphone user? Can an initiative like this work in the so strict App Store?